8 Silent Objections That Will Kill a Software Deal -- And How to Powerfully Overcome Them in Your Copy
Receive a copy of this practical and insightful guide when you subscribe to my monthly e-newsletter, The Software Marketer's Lead Generation Report.
Every issue of my e-newsletter contains practical tips, ideas and proven techniques to help software and high-tech marketers:
- Generate more qualified leads, quickly and cost-effectively
- Write compelling copy that gets results
- And most of all, maximize every precious marketing dollar
To subscribe, please enter your email address below:
Subscribe FREE to The Software Marketer's Lead Generation Report:
The Software Marketer's Lead Generation Report
Practical tips, ideas, and techniques to help software and technology marketers maximize every precious marketing dollar.
Do You Know and Understand Your Target Audience?
August 2008
“There used to be quite a few – mom and pop’ bakeries in Atlanta”, Jim, a neighbor of mine and the owner of a local bakery, recently told me.
“But then the big grocery chains popped up everywhere in the 80s and 90s. They started selling cakes for $10 and $15, and that put many of [...]
Are You Overwhelming Your Prospects?
July 2008
When you receive an inquiry — either via lead generation or through your website — how much information are you sending the potential prospect? How long is the email delivering the requested information? And if it involves a white paper, how long is that document?
What about your inside sales team? At this [...]
The Power of the Next Step
June 2008
Good salespeople know that, to keep a sales cycle moving in the right direction, they should end every prospect meeting or phone call with an agreed-upon next step — preferably one that helps move the prospect closer to a sale.
Yet, surprisingly, this “next step” mentality is not as prevalent in B2B marketing. Besides the offer [...]