The Real ROI of AI in Marketing: Less Busywork, Better Strategy and Creative

Your team has real marketing talent. But most days, that talent gets buried under a mountain of tasks that do not require taste, judgment, or original thinking.

Things like status updates. Recaps. Version control. Meeting notes. Slide cleanup. First drafts no one will read as written.

That is why the “AI as productivity” frame everyone's obsessing about is too narrow.

Here's a better frame: AI is a pressure release valve. It clears the low-value work so your people can spend more time in their zone of genius.

More room for:

• Sharper strategy

• Better creative direction

• Stronger positioning

• Braver ideas

• Cleaner editing

• Stronger pattern recognition and connecting new dots (because they finally have some head space)

Yes, you will move faster. But the bigger win is getting your team’s best thinking back, and letting each person’s unique gifts show up in the work.