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Your CEO just made AI “a top priority.” Now it is landing in every department, including marketing and GTM teams. BCG recently found that 72% of CEOs are now the main decision maker on AI. That's why it's turning into a mandate. For most companies, it's no longer a grassroots project. But here’s where GTM teams get burned. They start with a tool or a pilot to show progress, then try to justify it later. Adoption keeps stalling because the real work never changed. The messy in

The fastest way to waste money on AI is to start with “AI training.” Not because training is bad. Because most teams aren’t actually stuck on the tool. But when someone says “We need AI training,” what they usually mean is, “We’re not getting the leverage we should... and we *know* we’re leaving a lot on the table.” So before I talk about prompts or platforms, I ask prospective clients one question: “What are you trying to accomplish?” Then we work through a quick chain: Wher

Your team has real marketing talent. But most days, that talent gets buried under a mountain of tasks that do not require taste, judgment, or original thinking. Things like status updates. Recaps. Version control. Meeting notes. Slide cleanup. First drafts no one will read as written. That is why the “AI as productivity” frame everyone's obsessing about is too narrow. Here's a better frame: AI is a pressure release valve. It clears the low-value work so your people can spend

If you’re a strong marketing professional, you've traditionally been paid for your judgment, your taste, and your ability to spot patterns. But your value is changing. AI is going to take over a lot of the work that used to prove you were “great.” Drafts. Summaries. First ideas. Variations. Reports. So the real question is... what's the next version of your value? I just heard Tony Robbins on a podcast interview talking about three levels of mastery: pattern recognition, patt